Meeting on 18 Nov

Another new Bristol start-up came along to today’s Open Coffee, Ed Brown from Ad-Eon (holding page). Ed’s looking to disrupt the online adversing world with a more open marketplace approach to publishing and hosting ads. A tough business to be sure.

That led to a discussion around various ad models, the economics of the business and what constitutes a ’successful’ ad. Nigel joined us with his perspective on how market researchers are using free text responses on questionnaires to better understand their customer needs (and where they’re falling down). This should lead to better products & services or at least better ads that provide us with the information we need rather than the pitch the company wants.

We also touched on the investment and money markets in the South West for pure internet businesses. There should hopefully be a couple of success stories in this area shortly but it’s harder than ever to launch on equity funding. It wasn’t all doom and gloom with Nigel off to London for the Insight Show and reporting strong growth in both new and repeat client work.

All of which led to the subject of office space and incubator support. With several options in Bristol (The Hub, eOffice, SetSquared and others) there should be something for everyone. It was interesting to see how the pricing and support packages were distinctly tailored to support different businesses and needs. While there’s undoubtedly some overlap if you’re just after a desk and phone (in which case the many coffee shops with free wifi will probably do), as you delve more into each business’s needs there are clear benefits for each provider.

A smaller than normal turn out but excellent discussions around business development, growth and success; ideal!

See you all in a fortnight if not before.

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